Born out of a love of clothing but lack of size diversity in the Australian market, MICI JAY was created to fulfill one woman's desire to wear extraordinary garments.
MICI JAY is a label that strives to produce compelling designs, in fabrics that feel incredible to wear and are available in all sizes. Our sizes range from 6 up to 24 and we are proud to say that all of our garments are designed and made right here in Australia.
Fashion should not discriminate based on size. Every body is different and deserves the right to be enveloped in the very best designs. We saw this gap in the Australian market and decided to fill it by creating a high end range of designs that will fit all women. This is the reason we have such a broad size range, so that you no longer need to slim down, get curves or change your shape for the sake of a dress. Clothes should fit you, not the other way around.
We believe Promoting size diversity in women's clothing is a serious issue that needs to be addressed. Media is an incredibly strong influence, especially on young girls, as they grow up believing their bodies don’t fit into the “norm” and need to change them. This leads to serious issues regarding self-esteem, depression, eating disorders, body dysmorphia and even suicide. The industry needs to change. We need to see more size diversity in the media, larger size ranges in store and celebrate that women come in all different beautiful shapes and sizes. We hope MICI JAY will be the reckoning force to drive this change.
The designer and brains behind the label is Michelle Jessica Nalty. She grew up on Sydney's North Shore, studied Fashion Design and Technology on the Gold Coast, and now resides on Sydney's Northern Beaches.
Her love of beautiful things and desire to see broader size ranges in Australia, fuels her pursuit in the success of MICI JAY.